The key line being magic masala - a garam masala made up of 15 spices. So if you want to make the world's best curry make sure your garam masala is authentic.
New York Delhi's first line was magic masala the key ingredient to Indian cooking.
The first retailer to list us was Fortnum & Mason whicih was a lovely achievement and a nod to the quality and authenticity of the magic masala.
The spice range expanded into flavours - we started using spices and flavours on jumbo premium peanuts and now these New York Delhi nuts could only be called ViPnuts (very important peanuts).
We soon entered the export market and we continuously get asked about our magic masala - for now we will focus on snacks but it is just a matter of time before we go back to our roots of spices.
Watch this space.